Why do they give out free tissues in Japan?

Why do they give out free tissues in Japan? Japan

Reasons for distributing pocket tissues:

Tissues are more likely to be received than flyers because they are more appealing. Moreover, handing tissues directly to the recipients ensures that the target audience will be receptive to the advertisement. Furthermore, people will use the tissues until they run out, making this advertising extremely effective. This may seem like a classic method, but there are many reasons why it continues to be used.

What industries distribute pocket tissues?

Among the industries that use pocket tissue advertising, consumer finance and educational companies such as cram schools and certification schools, the beauty industry, and sports clubs are the ones that acquire even one customer through advertising. They can earn tens of thousands to hundreds of thousands of yen in sales from admission and usage fees.

What are the cost and advertising effectiveness of pocket tissues?

Pocket tissues are estimated to cost between 3 and 8 yen per piece on average. If a person distributing pocket tissues earns 1,000 yen per hour and can distribute 200 tissues in an hour, the advertising cost per person is about 10 yen, assuming pocket tissues cost 5.5 yen. As a result, pocket tissue advertisements may be relatively costly.

Advertising Effectiveness:

It is estimated that 0.05% (5 people out of 10,000) of newspaper inserts will respond to a pocket tissue advertisement, while 0.1% (1 person out of 1,000) is reasonable. Based on the per-customer advertising cost derived earlier, it would cost approximately 10,000 yen for 1,000 copies to obtain a response from one person.

Finally, There is speculation that pocket tissue advertising is declining. It is also true that the items distributed as samples include erasers, fans, clear files, new beverages, and other diverse and upscale items. We would be delighted to receive a variety of free items as sampling recipients.