There is no element more crucial in love than "confidence." Having managed a host club for 10 years and observed thousands of men, I can definitively state that 99% of men without confidence fail in love relationships.
The presence or absence of confidence creates decisive differences at every stage, from the first encounter with women to relationship development. Confident men have already won before they even speak. On the other hand, men without confidence cannot capture women's hearts, no matter how good-looking or kind they may be.
Why is confidence so important? It's deeply connected to women's instincts. Women instinctively seek strong men who can protect and guide them. This "strength" indicator is precisely confidence. Confidence is the most recognizable signal of inner strength, and women sense it instantly.

5 Fatal Behavioral Patterns of Men Without Confidence
Men without confidence share common behavioral patterns. Understanding these patterns clarifies why they fail in love relationships.
Excessive Need for Approval
The biggest characteristic of men without confidence is constantly seeking others' approval. They frequently use phrases like "Is this okay?" and "What do you think?" prioritizing others' reactions over their own opinions. This behavior gives women the impression of being "unreliable."
Women are attracted to decisive men. Men who constantly read others' faces are perceived as weak beings incapable of leadership. In love relationships, women seek security, and men who cannot make decisions cause anxiety.
Habit of Self-Deprecation
Men who frequently use self-deprecating words like "Someone like me..." or "I'm just..." are not attractive to women. While this behavior might be intended as modesty, it actually lowers their own value and makes others uncomfortable.
Self-deprecation is also an act of seeking sympathy from others. However, in romantic relationships, sympathy never transforms into love. Rather, women judge that men who cannot value themselves won't value them either.
Indecisive Attitude
Indecisive attitudes like "Either is fine" or "I'll leave it to you" also reflect lack of confidence. Men who leave everything to their partners, from choosing date locations to selecting restaurant menus, become unreliable in women's eyes.
Women sometimes want men to take the lead. Men who cannot make decisions at such moments disappoint women's expectations. The attitude of fearing responsibility that comes with decision-making significantly diminishes masculine appeal.
Excessive Consideration
Men without confidence often show excessive consideration. They extremely fear upsetting others and suppress their own opinions and feelings to accommodate others. While this behavior may seem like kindness, it actually reflects lack of self-confidence.
Moderate consideration is necessary, but excess creates pressure for others. Additionally, men without opinions become uninteresting to women.

7 Psychological Strategies to Build Confidence
Confidence is not an inborn talent. Anyone can acquire it through correct strategies and continuous effort. Below are seven psychological strategies I've practiced since my host days and taught to many men.
Strategy 1: Accumulate Small Successes
Confidence is born from accumulated successful experiences. Instead of setting large goals immediately, it's important to start with small, achievable goals.
For example, start with trivial things like "Ask a stranger for directions today" or "Greet convenience store clerks with a smile." These small successes gradually build the foundation of confidence. The key is continuing daily.
Strategy 2: Change Posture and Speaking Style
Psychology has the concept that "the body creates the mind." Simply straightening your back and walking with your chest out makes the brain think you're confident. Also, slowing down speech speed and slightly lowering voice tone can give a calm impression.
Try practicing confident posture in front of a mirror for 2 minutes every morning. This habit alone significantly changes your daily mood. External changes promote internal changes, which alter reactions from others.
Strategy 3: View Failures as Learning Opportunities
Men without confidence tend to fear failure and avoid challenges. However, failure is a valuable opportunity for growth. By viewing failures as "learning data" and using them for next time, fear of failure diminishes.
Even if rejected when approaching women, it doesn't mean your value was denied. It simply means compatibility didn't match, or there was room for improvement in approach methods. Having this perspective enables action without fearing failure.
Strategy 4: Clarify Your Strengths
Everyone definitely has strengths. However, many men don't accurately understand their strengths. First, write down your positive points, things you're good at, and things others have praised you for.
Once strengths are clear, create opportunities to utilize them daily. For example, if being a good listener is your strength, actively create situations to listen to people. Utilizing strengths naturally generates confidence.
Strategy 5: Change Comparison Targets
Men without confidence often compare themselves to others and get depressed. However, you should compare yourself not to others, but to your past self. Having the perspective of "Which has grown more, myself from a year ago or myself now?" allows you to feel your progress.
Comparing to others only involves you in endless competition. However, comparing to your past self definitely makes you feel growth. This change alone significantly improves self-esteem.
Strategy 6: Develop Expertise
Having expertise in one field becomes a major source of confidence. It can be work or hobbies. What's important is refining it to a level where you can say "I won't lose to anyone in this field."
Expertise increases conversation topics and gathers respect from others. Also, having deep knowledge gives confidence when discussing that field, creating spillover effects in other situations.
Strategy 7: Conduct Mental Rehearsal
Before important situations, conduct mental rehearsal by imagining yourself succeeding. Since the brain cannot distinguish between imagination and reality, repeatedly imagining success enables confident action in actual situations.
Before dates with women, specifically imagine scenes of enjoyable conversation and the other person smiling. This mental rehearsal significantly influences actual behavior.
Applying Business Thinking to Love
The most important thing I learned in the host industry was thinking about love strategically, like business. In business, you judge logically rather than emotionally and emphasize results. Applying this thinking method to love enables confident action.
Utilizing PDCA Cycles
Apply the PDCA cycle (Plan-Do-Check-Action), a business fundamental, to love relationships. Plan dates (Plan), execute them (Do), analyze results (Check), and apply improvements next time (Action). Through this repetition, love skills definitely improve.
By logically analyzing love, which tends to be emotional, you can make calm judgments. Also, by viewing failures as strategic rather than personal problems, you can continue improvements while maintaining confidence.
Return on Investment Concept
Business emphasizes return on investment (ROI). In love too, consider how much return you can expect from time and effort investment. Having this perspective helps avoid wasteful efforts and achieve results efficiently.
When someone clearly shows no interest, further investment is inefficient. Having business thinking enables rational judgment without being swayed by emotions.
Specific Effects of Confidence on Love
Let me explain the specific effects and changes that occur in love relationships when you acquire confidence.
Dramatic First Impression Improvement
Confident men give different impressions from the moment of first meeting. Their behavior, speaking style, and expressions all change, capturing women's attention. First impressions are said to be decided in 3 seconds, and confidence is the strongest weapon for winning in those 3 seconds.
Improved Conversation Quality
With confidence, you can have natural conversations without excessively worrying about others' reactions. Also, by clearly stating your opinions, conversations gain depth. Women enjoy conversations with men who have their own thoughts.
Relationship Leadership
Confident men can appropriately take initiative in romantic relationships. This doesn't mean being domineering, but demonstrating leadership that reassures partners. Women feel security with reliable men and want to build deeper relationships.
Conclusion: Confidence is the Ultimate Love Tool
Confidence is the ultimate tool in love relationships. More than appearance, money, or status, confidence is the most important element that moves women's hearts. Men without confidence fail 99% of the time because they cannot satisfy women's instinctual desires.
However, be reassured. Confidence can be acquired through effort. By practicing the seven psychological strategies introduced today and applying business thinking to love, you can definitely build confidence.
What's important is starting action today. Even small steps are fine. That step becomes the starting point that dramatically changes your love life. Build confidence and become a man chosen by women.
Love is a skill. And confidence is the foundation of that skill.