TOYOTA
As the world’s leading brand, Toyota holds a large share of the global and domestic market. It is constantly improving and increasing not only in terms of recognition but its reliability as well. It develops models that meet the needs of each country. It releases vehicles that correspond to the demands of times.
The resale value of Toyota’s used cars is high, and even if they have a lot of mileage, it is not much of a problem because Toyota makes cars that are hard to break. About kei-cars, it does not make it on its own. The company’s policy is to leave the sales and manufacturing of small cars to Daihatsu, which has become a subsidiary.
In Japan, Toyota has been at the forefront of hybrid technology. It has also contributed to the popularization of the automobile industry. Its hybrid technology is highly regarded by major manufacturers around the world. The company continues to increase its market share in North America by combining hybrid technology with SUVs and other vehicles.
HONDA
Honda, which has the second-largest market share in Japan, is actively developing passenger automobiles in addition to motorcycles. It has a strong image of sporty automobiles as a result of its F1 activity.
However, it does not only make sports cars but mini-cars as well; such as the N-BOX, which has gained overwhelming support mainly from young people. The unique body design of these cars is characterized by their ability to balance driving performance and interior comfort.
Honda did not produce many large vehicles and is not very proficient at designing elegant interiors. As a result, many of its cars are affordable to purchase.
NISSAN
Nissan has always been at the forefront of equipping new cars with the most advanced equipment, leading the way in the development of EV technology. This is good in applying the know-how gained from EVs to compact cars such as innovated vehicles. The company was also one of the first to start testing automatic driving technology, which has recently entered the practical stage.
Nissan is a company that excels at designing and developing body colors for cars. The company has a sense of style that other domestic manufacturers cannot match. It has many enthusiastic fans. Some models have an overwhelming high resale value. The RASHEEN, for example, is still popular in the used car market.
The GT-R is one of Japan’s most popular high-performance cars, with a long history and a large number of fans.
MAZDA
Mazda takes a different approach to car development than other domestic manufacturers. While other manufacturers are scrambling to develop hybrid engines, Mazda has concentrated its resources on developing gasoline engines that have developed to be new fuel-efficient. As a result, sales have continued to inflate.
They have also succeeded in developing eco-friendly diesel engines.
Some of their models are selling better than those of other manufacturers. This manufacturer is constantly researching to create cars that are conducive to drive and unique styles.
There was a moment when the business was mentioned to be in trouble. However, the RX-7 equipped with a rotary engine became a hit, and the Roadster sold well. Now,
the company’s business has become stable. Recently, they have been using Sky active technology to produce cars that are stronger and more fuel-efficient than others. Finally, the design of the car has a level of perfection that is unmatched by Japanese cars.
SUBARU
Subaru has many original technologies, such as the horizontally opposed engine and 4WD. These technologies are unique and are highly valued by many of their fans. Recently, It has been focusing on safety technology and has been eagerly adopting new technologies such as Eyesight in new cars.
The horizontally opposed engine provides a stable driving experience.
Even if you are not a professional driver, you can still enjoy driving while drawing beautiful lines. Lastly, in Europe, it also has a strong image as a rally manufacturer.
LEXUS
Lexus is the exclusive brand for luxury cars made by Toyota. The lineup includes not only sedans but also SUVs and coupes. Some grades combine a large-displacement engine with a hybrid motor, and the company makes cars that are competitive with foreign luxury models.
In the luxury car market in Japan, the company has consistently maintained one of the top three sales figures. Foreign automakers are competing with each other in the luxury car market, but Lexus is making its mark.
Mitsubishi Motors
Mitsubishi is a manufacturer that has an image of making vehicles that are strong off-road. It is not only stunning, but it also has high performance on rough roads. The car is also very popular among people who love the outdoors.
They have developed cars that can drive through snow and mud without a hitch. They are also developing electric and kei-cars.
However, they have not been able to develop models that would be an overwhelming share of the market. Due to management scandals and other factors, the company has not been able to establish a strong brand image.
Moreover, they have the technology to make reliable and good cars. Hopefully, they will make even better cars in the future.
SUZUKI
In Japan, the company mainly sells kei-cars. It is very good at product planning which produced many models that have become market leaders. It has a wide and fast range of activities, including entering the Asian market before other manufacturers. It is also proactive in forming alliances with other companies. Chairman Suzuki’s charismatic skill is a challenge to hand over to his successor.
All of the models are satisfying to ride, and the technology used to increase product quality while keeping costs down is fully demonstrated. They also have idling stop technology that is more accurate than other competitors in the market.
DAIHATSU
As a subsidiary of Toyota, Daihatsu develops kei-cars and compact cars using its abundant financial resources. They specialized in designing and manufacturing comfortable mini cars with appealing and high-quality interiors.
They also have unique technologies such as seldom metal catalysts and radar brakes.
Although the company has always lagged behind Suzuki in product planning, it has made modest investments in technology, such as revamping its platform ahead of Suzuki. The company is constantly battling with Suzuki, for the share of the mini-car market. However, choosing between the two is difficult because they both produce excellent cars.
Mitsuoka Motors
Originally engaged in sheet metal painting and maintenance of automobiles, the company began to focus on automobile development in 1979. The Orochi was unveiled at the 2001 Tokyo Motor Show. Its unusual design drew attention and it was put on the market.
Mitsuoka Motors makes automobiles with a special touch, using Japanese paper and wood carvings for the interior. Many of these cars were sold in the ordinary market. By modifying these machines, the company creates cars with unique personalities. Although being Japan’s tenth car manufacturer and a modest player, there are many admirers of its machines, which are backed by outstanding aesthetics.
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